Prince William and Sir David Attenborough join forces to launch the "Nobel Prize for environmentalism".
The BBC reports that Prince William and Sir David have launched a competition that will award a total of £50m over a decade.
It's called the "Earthshot Prize" and it will be awarded to people who can provide 50 solutions to the world's most serious environmental problems, by 2030.
The Beeb has also commissioned a five-part natural history TV-series, exploring how the planet's natural resources can be protected.
"The Earthshot prize is really about harnessing that optimism and that urgency to find some of the world's solutions to some of the greatest environmental problems," Prince William told the BBC.
Anyone could win,he explained, as he called for "amazing people" to create "brilliant innovative projects". These, he said, could help save the planet.
To mark the event BBC Radio 4's Today Programme has secured an unprecedented exclusive joint interview with the Prince and Sir David.
The Earthshot Prize will make five awards of £1m each year for 10 years.
These "Earthshots" are intended as "universal goals to repair our planet by 2030" and will go to the best and most innovative ideas to help:
Protect and restore nature
Clean our air
Revive our oceans
Build a waste-free world
Fix our climate
Earthshot: How To Save Our Planet (working title) is being developed and produced by A Perfect Planet’s Silverback Films.
The BBC said it will be “a landmark series showing us exactly how our unique world can be brought back from the brink” and will feature William and an array of scientists, wildlife experts and environmentalists exploring how the planet’s environment can be saved.
The 5 x 60-minute series is slated for 2021 and is being produced by Silverback founder Alastair Fothergill and Keith Scholey, with Jonnie Hughes series producer.
Charlotte Moore, chief content officer, said: “The BBC is proud to be the broadcast partner with the Duke of Cambridge on this inspiring initiative which reflects our continued commitment to being at the forefront of environmental and natural history programming over the next 10 years.
“The time to act is now, and The Earthshot Prize will reinvigorate the scientists and environmentalists who are working tirelessly to find solutions to what is a global environmental emergency. Our major five part series that accompanies the inaugural awards ceremony will inform audiences of what’s being done around the world to help save our planet.”
The Earthshot series will join other environmental series from the BBC, including Extinction: The Facts, Climate Change: The Facts and Drowning In Plastic.
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